Competitor Information

Competitors patent as well. The patenting and trademark systems offer companies a unique channel for following the competitors’ product development and marketing. Public patent and trademark applications indicate where the company in question is shifting its focus or what kind of new characteristics it plans to add to its products.

For instance the following matters are discussed in the training:

• Significance of IPR strategy and utilization of IPR databases for targeting the company’s operations
• Mapping and safeguarding the company’s operational environment
• Market and competitor monitoring
• Free databases and tools
• Commercial databases and tools
• Strengths and weaknesses
• Case examples
• Recognizing the competitors’ property and rights
• Reacting to competitors’ activity
• Utilization of competitor knowledge in product development
• Development, activation and management of the company’s own patent portfolio

After the course, the participants are able to utilize the IPR system for locating and understanding competitor information.