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28th Apr 2010
BORENIUS & Co to Offer Unique Business runs on IP™ Training Service to Support Companies with Global Business Activities
Patent agency BORENIUS & Co Oy Ab is an experienced consultant to management and product development in matters relating to intellectual property rights. Our education services have traditionally concentrated on workshops and training events tailored on a company-by-company basis. Now the BORENIUS & Co know-how of education services are also available to a wider market.
BORENIUS & Co’s Managing Director Karri Leskinen:
”The national strategy of intellectual property rights emphasized the importance of education, accentuating especially the need for making the technical, economical and juridical know-how available within one training event. BORENIUS & Co takes on this challenge by its unique BUSINESS RUNS ON IP™ service offering, which is targeted especially for those in charge of business operations. In this training event, we combine all the know-how and experience we have accumulated through years of consulting and training.”
BUSINESS RUNS ON IP™ takes on a business-minded approach. The training is designed especially for people responsible for business and product development and marketing. Director of Education Services, Petri Nieminen:
”Over the years, we have developed an extensive modular training package to benefit our customer companies. Now, we would like to make this available for everyone. The unifying theme of the training is strengthening competitiveness.”
The first part of the two-day training concentrates on seizing the value created through marketing and brands, while the second part focuses on product development and entering the market.
At the first stage, training events are held in Helsinki, Lappeenranta, Oulu, Tampere, Turku, and Vaasa. The language of the training is Finnish. Negotiations are underway for organizing training in St. Petersburg.
For more information on BUSINESS RUNS ON IP™, contact
Managing Director Karri Leskinen, karri.leskinen@borenius.fi
Director of Education Services Petri Nieminen, petri.nieminen@borenius.fi
or visit the Internet site of BUSINESS RUNS ON IP™ at www.businessrunsonip.fi


